A strong online presence that matches your brand personality is increasingly important as you attract and convert more customers on the web. Your website offers the first impression to potential customers and clients. Words matter. I work with your website development or marketing team to help put you on the map with clear, engaging content and optimized site pages that attract and engage.
It has never been easier to put up a Website or a Social Media Account but that also means that the competition is really fierce. To help you really stand out and engage a potential customer I focus on the 4 main areas:
Content: Make it easy to read and understand with clear well-written content that engages, informs, entertains or solves a problem. Your content maintains the voice and personality of your overall Brand Story and seeks to build trust and credibility with your potential customer.
Usability: Make it easy to use with simple, intuitive navigation tools that allows users to find your content quickly and easily. As mobile technology booms and gains popularity, it is crucial that your website be mobile responsive.
Search: Make it easy to find with content that’s not only geared and optimized towards your customers, but also for the search engines. Although a lot of search engine optimization (SEO) happens in the back-end, there are many things you can do to make sure your website and content is search-engine friendly and easy to find with key-words and relevant, original content.
Social: Make it easy to share: As the online experience is becoming more interactive and collaborative in this increasingly global economy, your site needs to adapt to social media sharing. Your website should be well integrated with your social media accounts to enjoy a strong online presence. The more people share your content, you drive traffic back to your website where you can then build relationships with your audience.
These components are critical to how you present yourself online. Connect with us to discuss your website content development or email firstname.lastname@example.org.
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As a Communications and Marketing specialist with a multi-cultural background in Asia and Europe, Anna has consulted and written a variety of communication materials for multi-national firms as well as start-ups and local businesses.