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Words matter.

You're in business with a purpose.  You’re creating a product or experience that is your pride and passion, but how effectively are you voicing that to the world?


You have less than one minute to make the right impression on a customer online. There is only one way to stand out from all the chatter and command their attention and trust—effective words.


The right words are your strongest bridge from that first “hello” to building successful, long-term relationships.


Your audience responds best with helpful information and solutions to their problems, and you need someone who understands and connects with your audience and is attentive to your brand and business goals.


At Fitter Copywriting you will consistently get the best copy and compelling content that brings your target audience to your website again and again and converts them into loyal customers.


Fitter Copywriting is your dependable resource for effective marketing copy and content that builds relationships and converts an interested audience to loyal customers.


Helping Fortune 500 corporations, marketing and PR agencies, travel, health, education, lifestyle firms and non-profits to accomplish their business goals with effective communication.


Find your next great business story written here. Contact me at anna@fittercopywriting.com




Website Content & Development

Copywriting for businesses, marketing departments, and creative agencies in a range of industries with special expertise in Aviation,Travel, Lifestyle, Health and Non-Profits. Services include web copy, blogs, articles, digital and social media content, print media content, newsletters, blogs, direct marketing and lead generation.  I specialize in translating your subject matter expertise and ideas into high-value content with a cohesive message that persuades and sells. Let’s craft your story together.


Read more Copywriting or connect with me here.

​Words matter. A strong online presence that matches your brand personality is increasingly important as you attract and convert more customers on the web. Your website offers the first impression to potential customers and clients. I can help put you on the map and connect with your target audience with clear, engaging content and optimized site pages that attract, engage and sell. Let’s craft your story together.



Read more Website Content Development or connect with me here.

Content Marketing

Brand Development

Updated Content Marketing: Your success depends directly on the relationships you build with others. Amplify your online presence and create relevant content to tell your story, your way. Content may still be King, but only if it creates lasting value and helps build your brand, rather than disposable digital marketing.  Along with crafting of interesting and authority building content for your online community, I help you become an Engager - someone who develops a meaningful relationship with their audience, influences and engages them and develops business. A relationship is after all, built on sharing, listening and trust.



Read more Content and Relationship Marketing or connect with me here.

Your brand is your voice and personality, and brand storytelling is one of the most effective ways to connect with your audience and appeal to their emotions. I work with your team to refine and articulate a compelling brand message that combines strategy with storytelling to help position your business and relay it consistently to your target audience across multiple platforms. Let’s craft your story together.







Read more Brand Development or connect with me here.


Meet Anna Fitter

Meet Anna Fitter: As a communications and marketing specialist with a multi-cultural background in Asia and Europe, I developed a special expertise and a love for the travel industry over the years spent in Commercial Aviation with Lufthansa. After moving to California in 2000, I worked in Business Development and Management Consulting which trained me to understand one thing clearly – In business, it’s not creative if it does not sell.


Now, as a consultant writer and creative lead for multi-national firms as well as start-ups and local businesses, I bring my persuasion and organisation skills to the written word.


How does that help you? You benefit from the expertise of a Copywriter Consultant with a global marketing background who values your business goals as well your increasingly savvy and discerning customer. I understand the art of relationship marketing and I work hard with you and your team to build your brand, connect with your customers, and grow sales.


When you need your marketing communications to cut through industry jargon and deliver compelling content that generates interest, leads, and fuels the desire to take action, I can deliver.  I would love to hear from you, please email me at anna@fittercopywriting.com or connect with me here.


When not on project, I (really) love travel, volunteering for non-profits focused on kids and the planet, learning foreign languages, natural health and wellness practices, and of course, books and creative fiction writing.

When you want your content to work harder,

you may just need Fitter Copy.

Education & Certifications:


• Bombay University, India

   B.A. Economics


• IGTC-AHK, Bombay

  Post Graduate Program in Business Administration in the German Dual Academic System


• American Writers & Artists (AWAI) qualified copywriter and Circle Of Success member.


• Member of Professional Writers Alliance (PWA)


• Member of International Travel  Writers and Photographers Alliance (ITWPA)


• Certified IATA-UFTAA, Geneva, 1994 - International Air Transport Association & Universal Federation of Travel Agents’ Association.


• Goethe-Institut Certification for TestDaF (Test Deutsch als Fremdsprache)- Proficiency in  German as a foreign language.


• Alliance Française : Diplôme de Langue Française

What they say...

“Anna has produced high quality work for our company. She is approachable, creative and provides excellent value. We desperately needed to increase customer acquisition without paying for advertising. Anna helped me think through our content marketing strategy, researched what type of content would capture the attention of our audience, and finally wrote and published specific pieces. She worked quickly and was thorough in her research. Her writing skills are superb and her articles generated the highest click-through rate and shares of our content to date. Additionally, she was proactive in pointing out areas on our website where copy-editing would increase reader time-on- site. I would not hesitate to recommend her to anyone else who is looking for an excellent Copywriter. I look forward to doing more work with her in the future.”

“A born communicator, Anna is a great team player. She befriends people easily and is always an inquirer absorbing much even from a casual conversation. Well accepted by her team and by her clients. Being an avid reader and researcher and having a great command of language, she could easily pen her thoughts well which resulted in some great sales & marketing promotions and new customer-acquisition for us. Always a positive and warm personality, it was indeed a pleasure to have worked with her.”

Paurus Nekoo

Country Sales Manager Lufthansa Group


"Anna is a gifted copywriter that aims to help businesses prosper. Though I’m in a complex and dynamic Trading industry she understood our perspective without having to explain every little thing to her by conducting her own in-depth research and asking the right questions. Anna skillfully blends sound marketing insights with convincing and succinct copy that hits the mark and was true to our brand. She was a pleasure to work with—a true professional.”

A. Mehta, GM


Laguna Hills, CA

Nasha F.

​CEO & Co-Founder at Schoolie.com

Palo Alto, CA


“In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."

- Seth Godin



Experience you can count on...


• Lufthansa German Airlines- Corporate Sales and Marketing


• SingerLewak - Top Performer Award for bringing on board consulting clients that generated over $5 million in revenue


• Snapshot Global Communications-Independent Marketing and Business Development services for: SingerLewak Consulting, Evolution Performance Improvement Corp, EMTA, California Manufacturing Technology Consulting (CMTC), ICan Alliance, Sage ACT Consultant


• Co-Founder & General Manager: Snapshot Dealer Solutions- Automotive web marketing agency serving dealerships across Southern California



You’re here because you have additional questions about my freelance copywriting and consulting services. I look forward to hearing from you.


Do you have a specific question for me?

Or perhaps I answered it here? (FAQ Page)




​You’re just one step away from getting the help you need with your next project.

Simply fill out the form below or ​call 949-342-6628 to get in touch.

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It’s not creative if it does not sell.

My goal is to help you with copy and content that connects with your audience,

builds trust and converts them to loyal customers.

​© 2017 Fitter Copywriting